National Equipment helps manufacturers, distributors, and warehouse operators improve efficiency through superior equipment, operational Executive Advisory, and executive-level expertise. Whether you're expanding a facility, optimizing workflow, or entering new markets, we bring decades of real-world leadership to every engagement.
National Equipment combines industry-leading equipment with practical Executive Advisory backed by real operational experience. Led by Lori Rice, an accomplished entrepreneur known for successfully scaling and franchising successful businesses, National Equipment is built on understanding what it takes to grow, adapt, and lead. Every solution is grounded in firsthand knowledge, not theory.
Owner
National Equipment
Our Executive Advisory is built on real operational experience, not theory. We’ve led teams, scaled businesses, and navigated the challenges you’re facing, so every recommendation is grounded in what actually works in the field.
Founder
CR Consulting
National Equipment is your strategic partner for manufacturing and distribution companies scaled through equipment strategy, supply chain expertise, and executive leadership.
National Equipment delivers more than guidance. We provide hands-on leadership and proven strategies that help businesses expand, optimize operations, and scale with confidence across North America.
